Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts
Monday, July 19, 2010
Five Ways You Can Use Social Media to Get Hired
I think Twitter can fundamentally change the way those with little industry experience look for work. Connecting with the right people, posting high-quality information, and making insightful observations on Twitter could potentially catch the eye of employers. It’s an interesting new way to think about job hunting for my generation.
Twitter can change how you find a job. See, I spent a good chunk of my senior year in college sending in resumes, writing cover letter after cover letter, attending job fairs, and occasionally landing an interview because of it. This method I’m going to call the “push” method of job hunting. This is how those with little-to-no experience have been doing it for quite some time. In my case, this was (and continues to be) like shoving a boulder up a hill or getting Zooey Deschanel to marry me.
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| Already Married? Rats. |
But here we are in the digital age, where mere mortals like me can have real conversations with C-Level employees and thought leaders in the industry using Twitter. This is enough to make me think that perhaps there is a better way to find a job. I’m going to call it the “pull” method.
The pull method is simple in theory and difficult in execution. Basically, you get other people to want you. It’s easy if you’re LeBron James, not so easy if you’re Applicant #4000. This is where our pal social media comes in to save the day. Social media won’t get you “pulled” through to a new career on its own, but it will definitely make pushing that boulder a little easier. Using social media isn’t a direct means to employment, but it can definitely help. Here are five ways you can use social media to (help) get hired:
Tuesday, July 13, 2010
"Spice"-ing Up Advertising
Why the "I'm On a Horse" guy is a cultural phenomenon
By this point, you’d have to be under a very large rock for a very long time to have missed the Old Spice ads. The campaign went viral when it began and continues to garner a lot of attention with each new ad. The campaign managed to get star Isaiah Mustafa a deal with NBC. It also won the Grand Prix Award at the Cannes Lions International Advertising Festival, which is sort of like the Best Picture Oscar. Additionally, the ad was recently nominated for an Emmy for Outstanding Commercial, and will most likely win (with their momentum, none of the others can really compare). So, what makes this ad campaign so special? Why does it connect with us, and why did it go viral?
Friday, July 9, 2010
A Millenial Dilemma: Trying to Find a (Work/Life) Balance
The 9 to 5 work schedule is crumbling because of technology. Smartphones are keeping us connected and able to answer emails all day and night, but they’re also allowing us to access our Facebook and Twitter accounts while we’re “working” (a lot of companies are very worried about this). We can stay connected to both worlds all day very easily. More than any previous generation, we’re seeing a merger of professional and personal life.
In the past, it was easier to keep work at work. If you were someone like Don Draper (Mad Men is back on July 25th!), you didn’t bring work home and definitely didn’t have the wife and kids on your mind at work. You’d go to work, flip on the “work mode” switch in your brain, and get working (admittedly, “work mode” in Mad Men sounds pretty great). Then, you’d come home (or the home of a mistress, or a bar, in Draper's case) and flip that switch off. Now, we’re never completely “off” and never completely “on,” which is restructuring how we spend our time. So the real question is this: How do we separate work and our personal lives? Here are a few ideas.
• Set Clear Boundaries: Because of the speed at which information is passed these days, it’s hard not to be connected. We get emails, notifications from Facebook, text messages, and Twitter updates all day, and it is frustrating when we can’t answer them in real-time. We’re hooked on technology because it literally affects our brain like love and cocaine. But in reality, is it really life or death to answer email while you’re out at a baseball game or a bar? Most of the time, everything will still be OK in the morning. Give yourself some time off.
• Separate Social Media Accounts: Some people have a personal and a professional twitter account. By keeping your personal contacts and friends on one Twitter account and then an occupation-specific account, you can make sure your lives don’t bleed into each other. This is something I don’t personally believe in. A lot of people think that you should keep separate ones, but I don’t see the point. I’m not about to whitewash myself just so employers think I’m someone else; I see it as inauthentic. Our generation is pretty into authenticity.
You know, the more and more I try to think of ways to separate life and work, the more I stop believing it’s possible. It’s not really an “on” or “off” life anymore, it’s more of a dimmer switch. This means that we’re going to need to adapt. Employers are going to have to learn how to deal with workers who are making plans and communicating with their friends over various channels while at work. Families will have to learn to cope with other family members who are always checking their email, never completely disconnected from their job. Some people going to learn how to balance these things, but I fear a lot won’t be up for the change. That’s too bad. We’ll move forward without them.
Sunday, May 16, 2010
The Case For Twitter
This Ain’t Your Grandma’s Media Landscape We’re in an age of clutter. Advertisements are everywhere; TV, the internet, radio, billboards, before movies, during sporting events…even on people (Forehead Advertising is real). We’re overwhelmed. It’s inescapable, and we as consumers are getting annoyed. We’re so mad, in fact, that we ignore most ads; DVRs allow us to skip ads on TV and iPods let us bypass the radio. We’re sick and tired of being told what to buy, what services to use, where to eat, and how to live. How does a brand cut through the clutter? Enter Twitter, which turns a brand into your friend.
Target Practice Let’s pretend you’re at an archery range in the traditional media landscape. The brand is an archer, and the brand’s message is the arrow. Guess what, Sucker, you’re the target! The brand shoots its message at you, and you just have to sit and take it. Not so fun, huh? Well, social media gives you a bow and allows you to shoot right back. Now we’re talking.
One of the biggest benefits of Twitter and social media in general is that it allows a brand to have a conversation with its customers. Instead of broadcasting a message, a brand can actually engage consumers in real-time. Think of it as an always on-call customer service department. If someone has an issue with your product, you can respond swiftly before it gets negative publicity. Compliments about your brand? You can Retweet it to your followers and spread the good news. Customers learn to trust your brand, and good friends are always listened to.
Listen Up Twitter also empowers consumers to have conversations with each other about your brand, increasing Word-of-Mouth advertising for your brand. Twitter lets a brand listen to its consumers in real-time, and provides a constant stream of insights about products, services, and how to improve overall customer service. Twitter becomes the World’s Biggest and Best Focus Group, and your brand becomes the World’s Least-Creepy Eavesdropper.
Convinced? Twitter matters. In an age where consumers are constantly bombarded with communications they don’t want to receive and can ignore, Twitter cuts through the clutter. Twitter facilitates communication between your brand and its customers, and also internet chatter into meaningful insights. Drink the Twitter kool-aid. Connect to consumers, collect information, and correct mistakes. Join the conversation.
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