Showing posts with label Buzzwords. Show all posts
Showing posts with label Buzzwords. Show all posts
Monday, July 12, 2010
The Jaded Gen-Y Guide to Business Buzzwords
I’m not very fond of buzzwords. For the reasons I previously listed, they’re made fun of by a lot of people (present company included). This scene from 30 Rock is a great parody of using buzzwords. I went to B-School (Go Badgers) so I have a pretty good idea of what they actually mean (most of the time). I’ve seen more acronyms than I could ever remember, have heard of more “blue oceans”, and have explained the “hedgehog concept” (all it means is “do what you’re good at.” HOW IS “HEDGEHOG CONCEPT” EASIER?). Naturally, I’m a little jaded.
I’m currently in the middle of creating a fake press release using “The Most Overused Buzzwords in PR” as a satire of the industry for The Black Sheep Agency. Somewhere in the middle of using 75+ of the buzziest buzzwords in the industry, I started to realize that there are very few people who know what any of these words actually mean. Therefore, here’s a layman’s dictionary of buzzwords you’ll hear in business, PR, and marketing from someone who is a little cynical about them. If this blog was a tabloid, I’d call this post “The Definitions THEY Don’t Want You to Know!!!” Check it out after the jump, and leave some more of your favorites in the comments.
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